I work as an Interaction Designer for Signal, a Chicago-based provider of mobile marketing technology.

You can also find me blogging at smallforgood.com.


Sep 12, 2006

Some Business Is Still Usual

wamu.jpgWashington Mutual Bank (now breezily known as WaMu) wants us to believe they disdain the way banks charge customers for checks, overdrafts, ATM withdrawals, and so on. The company’s advertising campaign features a genial WaMu employee taunting a group of old, white bankers, who snicker at WaMu’s customer-friendly policies. Billboard ads feature the same codgers saying things like, “free checks for life? Over my butler’s dead body.”

But apparently every bank must pull a slick fine-print maneuver every once in awhile. The Better Half, who keeps our checkbook up to date, wandered into the living room the other day to ask if I’d made a balance inquiry at the ATM, because we’d been charged $1.50 for it. A quick call to customer service confirmed things: Washington Mutual charges for balance inquiries at the ATM.

What makes the unexpected charge even more off-putting: WaMu actively seeks out balance inquiries at the ATM. After asking if you’d like a receipt, the ATM asks if you’d like a balance inquiry.

Sneaky. And what other hidden charges are dressed up in the guise of convenience? $1.50 isn’t the end of the world, but the hypocrisy is a bit hard to ignore. Even my butler thinks so.

  • Weeks

    So if you make a transaction and get a receipt, it doesn’t just print your balance on it? That’s the main way I know how much is in my account – after withdrawing money, the receipt shows me how much I took out and how much is left behind to be frittered away… For all their other annoyances, at least Bank of America has that going for it…

  • http://www.evolvingpage.com Drew

    I think the idea is to catch you at the moment when you’ve forgotten how much cash you can take out. They’re praying on the fear of the overdraft, or on the ignorance of people like me, who don’t know how much is actually in there.

  • http://www.walkjogrun.net Jeff Kenny

    If you had a butler you wouldn’t need to worry about how much money was in your account. Oh, and you wouldn’t be going to the bank yourself either. Oh, and you’re a sucker. Oh, and I’m the reason you never turned on comments…

  • http://www.evolvingpage.com Drew

    I’ll return the favor once you/if you ever launch a personal site.

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