Women’s marketing expert and author Andrea Learned hired me last fall to combine her website and blog into one easily updatable site. I quickly realized the company I was keeping; Andrea is a regular contributor to the Huffington Post and eBrandMarketing.com, and was very recently quoted in the New York Times and Wall Street Journal within the span of a week. Yow.
We pulled back the curtain on her new online home just in time for the media blitz. The new learnedonwomen.com runs on WordPress as a CMS and blogging platform. I imported 4 years of posts from her hosted blog and used mod_rewrite to preserve permalinks to the existing posts and categories.
The switch from Typepad to a self-hosted blog also saves Andrea money; Typepad requires a tiered monthly subscription fee.
All in all a fun project; I really enjoy nerding out with a good WordPress customization. Also, a fun client; attending Feist concerts makes Andrea possibly my coolest client. Oh, and that whole New York Times thing helps, too…