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Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes. [...] The role of the logo is to point, to designate-in as simple [...]

From Linda. (click to view larger)

The nephew explored the lakefront at Oak Street beach last July, and we took a million pictures to document the event. We have pictures of Goran playing in the tide, Goran dumping water out of a coca-cola bottle, Goran eating flavor-ice popsicles. I wanted to frame one of the photos in which he’s setting about [...]